Created by Podcasters
Podfluence began as a podcast. Easy enough, right…
When Podfluence launched in 2017, we had just finished recording our last episode of Liquid Courage…a lifestyle podcast that explored the pains of growing up in your 20’s. Don’t worry, it’s not available any longer.
While we built our podcast, we became frustrated with how certain podcasts would shoot to the top of the charts, and others didn’t receive the accolades they deserved. So as avid true crime listeners, we decided to launch Podfluence as a blog and focus on finding and sharing the best true crime podcasts available.
We now offer Podfluence as a platform for podcasters and bloggers to write and share about what they are listening to. Let’s face it…the rating system is broken. Podcasts supported by large networks manipulate and game the system, oftentimes receiving thousands of reviews before airing an episode. Our goal is to bring listeners to new independent podcasts that we would recommend to our friends. Find your next favorite podcast today.
Interested in contributing or featuring your podcast? Drop us a note!
Great True Crime Podcasts + Relevant Brands= Engaged Consumers
What Do We Do?
In addition to our curated content, we partner directly with podcasts and brands. Let’s face it, as listeners, we spend more time with podcasts than we do with our friends. We work to align sponsors with the interests and values of podcasts and their listeners. With Podfluence, you never need to worry about losing creative control.
Our team focuses on two core pieces: make sure bloggers are putting up independent reviews of podcasts (we only highlight the good stuff) and a separate team who works with podcasts and brands.
Podcast advertising delivers brands directly to their target audience through a trusted source.
- 50% of people between the ages of 22-48 year olds listen to a podcast at least once a month
- 24% of the population listens to a podcast weekly
There are millions (literally) of podcasts now that range from true crime to sports to fly fishing. Companies can work directly with podcasts to reach their key demographic.
Why Are Brands Doing it
Podcasts follow the longest tail principle, meaning there is content available for any taste. Folks listen typically to an episode on a weekly or monthly basis, spending 30-60 minutes each episode. The host(s) discuss the topic and during the podcast, will endorse a brand:
- 70% of Brands Report Awareness
- 60% of consumers are more likely to buy a product they heard on a podcast
Influence- Brands are personally endorsed by podcasts hosts. Hosts have had to build their audiences up by content across all channels
Genuine– The hosts trying your product, sharing their experience
Loyalty- Listeners tune in every week for 30-60 minutes. There is trust between the audience