Blog Post: The Business Behind Crime Junkie

Behind the Noise

Whether you love it or hate it, Crime Junkie is the largest true-crime podcast in the United States. The pod was launched in December 2017 out of a garage in Indiana by Ashley Flowers and Brit Prawat. Each week the duo covers a new case. Love it or hate it, Crime Junkie represents any independent podcaster’s dream. Fast forward four years later, and their studio, Audio Chuck, is responsible for five of the top ten true crime podcasts.

What’s so great about them? They emulate the four key ways any podcaster should focus on growing their podcast.

 
  1.  Audience Engagement: In every episode, Ashley and Brit give a minor update on their lives, share personal experiences and stories about their following. By doing so, they create a community.

  2. Consistency: A new episode drops every week. Sounds simple, but never missing a deadline is easier than it sounds. 

  3. Leverage Following: Brit and Ashley focused solely on Crime Junkie for a few years. They have since launched multiple other shows. Their following is the first to hear of the podcast and subscribe before the podcast officially launches. This is an example of Network Effect at its best.

  4. Engaging ContentThey are some of the best storytellers in the business.

     

What Next? 

What will happen next? I see two different paths for AudioChuck. The first would be to sell to a larger studio like Amazon or Spotify. I see any crime junkie fan paying a subscription fee to either of those platforms. The second would be to continue to produce content while vertically integrating. The great thing about podcasts is that you do not need a distribution channel to reach fans. Maybe we will see AudioChuck launch an ad service arm and move into other Mediums.

P.S. I also think RedHanded will follow a similar path in the year to come.

Podfluence Founder
About the Author
My name is Chris and I'm a co-founder at Podfluence. I love true crime podcasts and following this industry.

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