Behind the Noise
Whether you love it or hate it, Crime Junkie is the largest true-crime podcast in the United States. The pod was launched in December 2017 out of a garage in Indiana by Ashley Flowers and Brit Prawat. Each week the duo covers a new case. Love it or hate it, Crime Junkie represents any independent podcaster’s dream. Fast forward four years later, and their studio, Audio Chuck, is responsible for five of the top ten true crime podcasts.
What’s so great about them? They emulate the four key ways any podcaster should focus on growing their podcast.
Audience Engagement: In every episode, Ashley and Brit give a minor update on their lives, share personal experiences and stories about their following. By doing so, they create a community.
Consistency: A new episode drops every week. Sounds simple, but never missing a deadline is easier than it sounds.
Leverage Following: Brit and Ashley focused solely on Crime Junkie for a few years. They have since launched multiple other shows. Their following is the first to hear of the podcast and subscribe before the podcast officially launches. This is an example of Network Effect at its best.
Engaging Content: They are some of the best storytellers in the business.