How to grow your audience

One of our goals at Podfluence is to help connect podcasts and listeners. Creating a podcast is no easy task, and we always are interested in learning how some of our favorite shows connected to listeners. This week we had the chance to talk with Going West. 

Going West has been one of the fastest-growing podcasts of 2019 and 2020. Going West is climbing the charts, and once you listen to Daphne and Heath you will know why. Episodes can be found weekly and cover a variety of stories ranging from disappearances, unsolved cases, and murders. If you haven’t already, check out their podcast before reading the interview: (Podcast Review). 

Here is the Q and A: 

Besides word of mouth, what avenues did you take to promote your podcast?

Going West: We try a bunch of different paths to reach audiences. We always like to find Facebook True Crime groups and have leveraged social media avenues like twitter to keep close with our fan base. 

How does the true crime community assist with your research?

Going West: The True Crime community is a close group. We work with different organizations like private investigations for the missing, influencers, journalists who write articles about podcasts and many others. There are a lot of resources out there. 

Tell us about your fans, how passionate are they?

Going West: We love our fans. We have been lucky enough (and so grateful) to build a solid following who enjoys our show and will help spread the word about Going West. This is honestly how we grow our show–it’s engaging fans to make sure our content is keeping up with their preference. We have our “super fans” who are our biggest advocates. They are great because they will retweet, repost, or share our content across their own networks. 

What would you say to someone who has started to hit their stride? 

Going West: Make sure to always engage your audience and keep them up to date. We always share the status of Going West’s goals and success. Whenever we reach a milestone we like to let them know, because they are on this journey with us. 

About the Author
Jon spent the first fifteen years of his life behind the microphone for a local Boston band. He fell in love with PodCasts while driving between venues. Entertainment podcasts are his passion, and he listens to True Crime to help fall asleep at night.

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